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SINGAPORE, Sept. 04, 2026 (GLOBEPRWIRE) — TetherMax, a global trading fee cashback platform, is accelerating its expansion across Asia following the platform’s June 2026 rebrand, naming South Korean actor Yun Si Yun as its brand ambassador for regional marketing initiatives.
The appointment marks a key step in TetherMax’s broader strategy to strengthen brand awareness and build closer connections with users across Asian markets as the platform expands its international presence.
Yun Si Yun is a well-known South Korean actor whose career spans television, entertainment programs and musical theater. He gained widespread recognition through the popular sitcom High Kick Through the Roof and the hit TV drama King of Baking, Kim Takgu (Bread, Love and Dreams).
More recently, Yun has appeared on the SBS entertainment program My Little Old Boy and is currently starring as Mu-young in the musical The Days, which opened in Seoul in June 2026 and is now on a national tour. TetherMax said Yun’s approachable public image and recognition among audiences in Korea and other Asian markets were key factors behind his appointment.
As part of the partnership, Yun will appear in TetherMax brand campaigns and localized marketing content aimed at introducing the platform to a broader audience across Asia.
“Yun Si Yun has built a strong connection with audiences through his long-standing career and approachable image,” said a TetherMax spokesperson. “We believe he is a strong fit for the TetherMax brand as we expand across Asia. Through upcoming campaigns and localized marketing activities featuring Yun, we aim to increase both brand awareness and trust among users in the region.”
TetherMax Strengthens Its Trading Fee Cashback Platform
TetherMax provides trading fee cashback services that allow eligible users to receive back a portion of trading fees generated through supported cryptocurrency exchanges.
The platform works with more than 16 global cryptocurrency exchanges through official partnerships. Users can connect eligible exchange accounts through TetherMax, allowing supported trading activity and corresponding cashback amounts to be tracked and calculated through the platform.
Accumulated cashback can be monitored through a user’s TetherMax account and withdrawn in accordance with the applicable conditions of each supported service.
TetherMax has operated its cashback services for more than four years and continues to expand its exchange network and user services. Its supported exchanges include major global platforms such as Binance and WOO X Pro, with cashback rates of up to 90% of eligible trading fees available through selected services, depending on the exchange, account and applicable program conditions.
The platform also provides 24-hour customer support as part of its efforts to make cashback services more accessible to users across different markets and time zones.
By building its service around official exchange relationships and platform integrations, TetherMax aims to provide users with a more transparent and structured way to access trading fee cashback while reducing the complexity often associated with managing individual referral arrangements.
WOO X Pro Referral and Trading Volume Rewards
Alongside its brand expansion, TetherMax is currently running referral and trading volume campaigns for eligible WOO X Pro users, providing additional rewards beyond standard trading fee cashback.
Through the referral campaign, participants can receive reward tickets through eligible friend invitations, with each issued ticket receiving a reward. The campaign offers rewards of up to 50,000 USDT, subject to the applicable campaign terms and eligibility requirements.
TetherMax is also running a trading volume campaign in which participants receive one reward ticket for every 1 million USDT in cumulative eligible trading volume generated after joining the event.
The trading volume campaign offers rewards of up to 100,000 USDT, with participants able to accumulate additional tickets as their eligible trading volume increases.
The campaigns form part of TetherMax’s broader effort to combine trading fee cashback with additional user benefits and localized promotional activities as the company expands across Asian markets.
TetherMax’s June 2026 rebrand repositioned the platform around transparency, accessibility and user benefits, with the Yun Si Yun partnership representing the first major consumer-facing campaign built around the refreshed brand identity. TetherMax said it will continue expanding its exchange partnerships, cashback programs and market-specific promotions across the region.
About TetherMax
TetherMax is a global trading fee cashback platform that enables users to receive back a portion of trading fees generated through eligible trading activity on supported cryptocurrency exchanges.
With more than four years of operating experience, TetherMax works with leading global cryptocurrency exchanges, including Binance, Bybit, Bitget, OKX, Gate and WOO X Pro. Through exchange integrations, the platform tracks eligible trading activity and calculates cashback based on the applicable conditions of each exchange and account.
Beyond cryptocurrency trading fee cashback, TetherMax is expanding its cashback model into the FX brokerage market as it continues to broaden its services for traders across global markets.
TetherMax is an independent platform and is not affiliated with Tether Limited or the issuer of USDT.
Learn more at https://tethermax.io
Contact
Roro
JOO HOLDINGS LTD.
Black@tethermax.io
Photos accompanying this announcement are available at
https://www.globeprwire.com/NewsRoom/AttachmentNg/f0049d47-aa75-4bec-8f86-a76a04ad4521
https://www.globeprwire.com/NewsRoom/AttachmentNg/b594776a-e114-4b97-ac84-8d951de35a82
